For the non designer out there you may not know that most every color of the spectrum is tagged and marked by a number and corresponding formula. You can thank Pantone's Color Matching System for that. It's the best way to make sure that the red coke can you get in Knoxville is the same exact color as the one you'd pick up in Thailand. Some Pantone colors are even trademarked and can't be reproduced (like a super fancy blue for a store where diamonds and dreams happen...Tiffany's) For me its the best way to get accurate colors for clients, such as when a client wants a color from a bridesmaids dress swatch to put on an invitation. I recently came across some awesome Pantone inspired products. I personally LOVE the cookies, and wouldn't care what color I got!